Plant-Based Protein · Morocco

Protein that your body actually wants.

Simple ingredients. Easy digestion. Designed for people who use protein every day, not just after the gym.

See what's inside
5 Ingredients in our powder
20g Protein per serving
0 Artificial additives

Most protein wasn't made for you.

Every protein supplement in Morocco is imported whey. Designed for bodybuilders. Loaded with ingredients you can't pronounce. And for the majority of North Africans, whey causes bloating, discomfort, and digestive issues you've been told are "normal."

They're not.

The Lactose Problem

50-80% of North Africans are lactose intolerant

Yet every protein powder on Moroccan shelves is whey-based. You've been digesting discomfort, not protein.

The Complexity Problem

20+ ingredients per serving is standard

Artificial sweeteners, thickeners, emulsifiers, "natural" flavors. If you need a chemistry degree to read the label, something is wrong.

The Identity Problem

Protein isn't just for the gym

You shouldn't need to bench press 100kg to justify a protein shake. Daily protein is for anyone who wants to feel good.

Hero Product

The Powder.

600g. 20 servings. Plant-based protein that dissolves cleanly, digests easily, and tastes like something you'd actually look forward to. This is your daily ritual.

20g
Protein
Per serving
5
Ingredients
Total. That's it.
600g
Per Bag
20 servings
0
Artificial Anything
No lactose. No bloating.
Full Transparency

What's Inside

Every ingredient has a purpose. Every purpose is explained. Click any ingredient to learn exactly why it's there and what it does.

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Primary Protein

Pea Protein

Complete amino acid profile from yellow split peas.

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Protein Complement

Rice Protein

Fills the amino acid gaps pea protein misses.

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Natural Flavor

Natural Cocoa

Real chocolate taste. No artificial flavor compounds.

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Sweetener

Coconut Sugar

Low glycemic. Minimally processed. Actually tastes good.

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Mineral Balance

Sea Salt

Electrolytes and flavor, naturally sourced.

Pea Protein Isolate

Primary Protein Source

Extracted from yellow split peas, one of the most digestible plant proteins available. Unlike whey, it contains zero lactose and is naturally hypoallergenic. The pea-rice blend in Honest delivers a complete amino acid profile that matches whey for muscle synthesis.

High BCAA content — 18% leucine, the amino acid that triggers muscle protein synthesis
Zero lactose — no bloating, no digestive discomfort, ever
Slow-release absorption — keeps you fuller for longer than fast-digesting whey

What others use instead

Whey Concentrate Contains lactose
Whey Isolate Still dairy-derived
Soy Protein Common allergen
Pea + Rice Blend Honest's choice

Brown Rice Protein

Amino Acid Complement

Pea protein is strong in lysine but lower in methionine. Rice protein is the opposite. Together, they form a complete protein — matching or exceeding whey's amino acid profile without any animal products.

Completes the amino profile — pea + rice together = complete protein equivalent to whey
Easy on the stomach — one of the most hypoallergenic proteins available
Smooth texture — rice protein helps create a silky, non-gritty mouthfeel

Why rice protein matters

Methionine High (fills pea gap)
Digestibility 98% absorption rate
Allergen risk Virtually zero
Combined PDCAAS 1.0 (same as whey)

Natural Cocoa Powder

Flavor & Antioxidants

Real cocoa — not "chocolate flavoring" made from 15+ synthetic compounds. Natural cocoa brings rich, genuine chocolate taste while delivering polyphenols and flavonoids. When competitors say "natural flavors," they mean a lab-engineered mixture designed to taste like chocolate. We just use actual chocolate.

Real chocolate taste — not a chemical approximation of chocolate
Rich in antioxidants — natural polyphenols that support heart health
1 ingredient, not 15 — replaces "natural flavors," artificial colors, and flavor enhancers

What others use instead

"Natural Flavors" 15+ compounds
Artificial Colors Red 40, Yellow 5
Flavor Enhancers MSG derivatives
Natural Cocoa Honest's choice

Coconut Sugar

Natural Sweetener

Most protein powders use sucralose (Splenda) or acesulfame potassium — artificial sweeteners with that unmistakable chemical aftertaste. We use coconut sugar: lower glycemic index than regular sugar, minimally processed, and it actually tastes like food, not like a supplement.

Low glycemic (GI: 35) — vs. table sugar at 65 or maltodextrin at 85-105
Contains minerals — iron, zinc, calcium, and potassium retained from processing
No chemical aftertaste — clean sweetness that doesn't linger or taste artificial

What others use instead

Sucralose 600x sweeter, synthetic
Acesulfame K Chemical aftertaste
Maltodextrin GI of 85-105
Coconut Sugar Honest's choice

Sea Salt

Electrolytes & Flavor

A pinch of sea salt does two things: it provides natural electrolytes (sodium, trace minerals) and it enhances the chocolate flavor without adding anything artificial. This is the same reason good bakers add salt to chocolate cake. It makes everything taste better, naturally.

Natural electrolytes — sodium and trace minerals for hydration support
Flavor enhancement — brings out the cocoa depth without adding sweetness
Minimally processed — retains natural mineral content unlike table salt

What others use instead

Silicon Dioxide Anti-caking agent
Sodium Chloride Refined, stripped
Artificial Enhancers Flavor masking
Sea Salt Honest's choice
Ingredient Comparison

See the difference.

Most protein supplements sold in Morocco contain 15-25 ingredients. We use 5. Select a category to see exactly what you're avoiding.

Typical Import
Standard Whey Protein
Imported, whey-based
VS
Plant-Based
Honest
Made in Morocco
Protein Source
Pea + Rice (plant-based)
Sweetener
Coconut sugar (GI: 35)
Flavor
Natural cocoa powder
Thickeners
None
Emulsifiers
None
Anti-caking
None needed
Lactose
Zero
Total Ingredients
5
5
Ingredients in Honest
22
In standard whey protein
0
Artificial additives
100%
Ingredients you can pronounce
Secondary Product

Bars that don't pretend to be something they're not.

Date-based. Nut-forward. Real chocolate. Our bars are the complement to your daily powder, not a replacement. When you need protein between meetings, after a walk, or because lunch is two hours away.

~12g plant protein per bar
Dates, nuts, and real ingredients
No maltitol, no sucralose, no palm fat
Tastes like food, not like a supplement
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50g. Real food.

The bar that doesn't need a disclaimer.

Dates Almonds Pea Protein Dark Chocolate Coconut Oil Sea Salt

Protein for every day. Not just leg day.

Honest is daily protein for people in Casablanca, Rabat, and Marrakech who want simple nutrition that works with their body, not against it. No fitness codes. No fake promises. Just real food, made here.

Compare the ingredients